Where does your brand stand on the $4 trillion opportunity?

Latino purchasing power surged to $4.1 trillion, growing 2.4 times faster than that of non-Latinos. Latinos will drive 70% of net U.S. homeownership gains through 2040. Hispanic ad spend sits at 4% of total U.S. advertising, up from 3% over the past 25 years.

This survey is the first to ask brand marketers directly: how much are you investing, what's working, and what's getting in the way.