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"Beyond seasonal campaigns that check boxes, or the same old strategies with a different accent, great multicultural marketing shines in spaces where diverse perspectives meet to create something new, real, and worth sharing. It takes sustained, strategic investment in mutual understanding and storytelling. No shortcuts."

— Vivian Acosta, Founder of Farol

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Vivian Acosta

Founder & Chief Executive Officer

Born and raised in San Juan, Puerto Rico, Vivian's hometown inspired both the name and mission of Farol Agency.

Vivian has developed strategies for AT&T and Cricket Wireless, transformed struggling businesses into success stories, and built communities of 2M+ followers. Her work spans telecommunications, airlines, advertising agencies, software, nonprofits, and CPG brands. Her approach combines strategic thinking with cultural intelligence.

Now based in Atlanta, Vivian brings enterprise-level expertise to Farol while maintaining the warmth and authenticity of her Caribbean roots. As a bilingual strategist, she helps brands create genuine connections across diverse communities, understanding that while authentic connection transcends language, strategy speaks in results.

Brighter social. Brighter society. For all.

Vivian proudly partners with brilliant brands of all sizes.

  • AT&T logo with a globe and the company name
  • The word 'cricket' displayed in black text on a white background.
  • Delta Airlines logo with stylized triangle symbol and company name in black text.
  • Mazda logo with a black background and a silver plus sign above the letter 'd'.
  • The word 'ARGONAUT' in white capital letters on a black background.
  • Intersystem Media Systems logo on a black background
  • A white ceramic mug filled with black coffee on a white surface.
  • Thunder coffee milk logo with text indicating it is brewed with milk, not water
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Schedule your complimentary Intro Session with Vivian.

Say Hola